Sublimino offers custom hypnosis audio tracks, combining hypnosis, subliminal messaging, and binaural beats to promote personal growth. Their approach is rooted in the science of re-wiring the brain to enhance cognitive performance and reduce stress. My role involved a complete overhaul of the brand's web presence, transforming a previously complex and unconvincing user experience into one that's engaging and trustworthy.
Tasked as the main web designer, I spearheaded the website's redesign, from the onboarding flow to the payment process, infusing each step with the company's vision and values. User interviews and continuous feedback were key in refining the user journey. Additionally, I led a creative overhaul of the product packaging, enhancing its visual appeal and marketability.
Working closely with the marketing person, we synchronized the redesign with strategic marketing initiatives across all platforms, adopting a 360-degree approach to elevate brand credibility and foster user trust. The ongoing collaboration with Sublimino's team aims to fine-tune the user experience, boosting conversion rates and generating sales.