AJsens is an innovative eyewear brand providing detachable prescription makeup glasses, blending functionality with fashion for individuals with vision impairments. Designed in Canada, their products cater to makeup enthusiasts seeking practical yet stylish solutions. My mandate was to design a brand identity that could encapsulate the visions and values of AJsens, effectively reflecting their commitment to innovation, functionality, and style in the eyewear market.
In my role as Brand Designer in 2022, my focus was on developing a logo and brand identity that mirrored AJsens' inventive approach. Engaging closely with the client, I navigated through design trends and conducted thorough market research, ensuring the brand's distinctive stance in the eyewear market.
The final design for AJsens reflects its dual-functional eyewear through an interplay of circular and square shapes, representing the varied visual experiences of each eye. The central line in the logo artfully communicates both the practical detachability of the eyewear and the seamless elegance of its design, where the frame connects to the temples. This element exemplifies AJsens' innovative approach to vision challenges and its commitment to combining style with functional sophistication, positioning the brand distinctively in the eyewear market.