AJsens is an innovative eyewear brand offering detachable prescription makeup glasses, blending functionality with fashion for individuals with vision impairments. Designed in Canada, these products cater to makeup enthusiasts seeking practical yet stylish solutions. My mandate was to design a brand identity that encapsulates AJsens' vision and values, effectively reflecting their commitment to innovation, functionality, and style in the eyewear market.
As the Brand Designer in 2022, I focused on developing a logo and brand identity that reflected AJsens' inventive approach. By working closely with the client, I explored design trends and conducted thorough market research to ensure the brand's distinctive position in the eyewear market.
The final design for AJsens reflects its dual-functional eyewear through the interplay of circular and square shapes, symbolizing the varied visual experiences of each eye. The central line in the logo artfully conveys both the practical detachability of the eyewear and the seamless elegance of its design, where the frame connects to the temples. This element highlights AJsens' innovative approach to vision challenges and underscores its commitment to combining style with functional sophistication, positioning the brand distinctively in the eyewear market.